UNIQLO are pleased to announce the opening of
UT POP-UP! LON, a unique concept gallery space dedicated to their eponymous clothing category, UT (UNIQLO T-shirt).
UT POP-UP! LON will open to the public from
Friday 19th April to
Saturday 27TH April located at The Hoxton Gallery at the Arch on Kingsland road. The gallery also sees in the launch of the new
UT CAMERA app.
UT began in 2003 and encompasses the
UNIQLO LifeWear concept, allowing the wearer’s personality to shine through and express individuality. UT brings fun and the freedom of expression to the simple t-shirt.
UT CAMERA
As part of the initiative, UNIQLO have just launched
UT CAMERA, a new smartphone video app that turns two second personal looped video portraits into animation. Users can download the
UT CAMERA app from the app store to their smartphone (iPhone and Android) to create their video. The video can then be uploaded to the official UT website
ut.uniqlo.com for those wearing a UT, and to Facebook and Twitter for all users.
UT POP-UP! LON
UNIQLO UK partners with
VICE to present two weekends of events dedicated to two special themes close to the heart of UT: ART and MUSIC. The ART weekend shapes itself around the legendary artists Keith Haring and Jean Michel-Basquiat. The MUSIC weekend is set to promote the limited edition UT contents for Spring / Summer '13 of Rhythmic Textile, MTV, and the UTGP competition category of t-shirt designs inspired by Madonna, David Bowie, AC/DC, Kiss, Sex Pistols and The Who.
Each weekend
UT POP-UP! LON will have art installations from renowned London-based artists Damian Weighill and Dan Freeman on the two themes, as well as a pop-up store and events.
Customers and fans can apply for exclusive limited passes to the private events taking place in the UT POP-UP! LON via uniqlo.com/uk/ut.
Thursday 18th April
Strictly VIP! ART Launch party with performances from Gabriel Bruce, Age Of Consent, Bullion, Kutmah and GETME!
Friday 19th April
UNIQLO Secret UT Cinema. Enjoy a private screening of the documentary on the life of Keith Haring.
Saturday 20th April
UNIQLO ArtShop. Train to be an artist at our ARTSHOP session with influential artists and creative leaders.
Thursday 25 April
Strictly VIP! MUSIC Launch party with performances from Swim Deep, Wolf Alice, Fred MacPherson, Jen Long, and Noisey.
Friday 26th April
UNIQLO UT Sessions. Live recording session with Charlie Boyer and the Voyeurs.
Saturday 27th April
UNIQLO Record Fair. Browse for your favourite vinyl at our pop up record fair.
Throughout
Friday 19th April –
Saturday 27th April 12pm - 6pm the shop will be open daily. Customers can shoot their own UT CAMERA video on site creating a live stream of content projected onto the walls, which can then be uploaded to the UT website, facebook and twitter, and be in with a chance of winning different prizes depending on the theme. Use #UT_LDN and #UT_CAMERA for entry.
Customers will also have the chance to shop limited edition UT collection plus all customers will receive a UT VIP card to use in UNIQLO stores.
Visit
uniqlo.com/uk/ut for full details.
The
UT POP-UP! LON is part of a global UT POP-UP! initiative taking place in various UNIQLO cities – Tokyo, New York, Paris and Singapore. Just opened, the
UNIQLO TYO POP-UP! store is the largest ever UT store. Located at Tokyo’s Shibuya station, the old former platforms are lined with more than 12,000 UTs in over 1,000 different designs.