UNIQLO today announces the launch of its 2015 AIRism collection. In the men’s line, UNIQLO has revisited the mesh series, doubling its breathability for optimal Summer comfort, while for women it is introducing new Extra Smooth high-grade innerwear, with twice the blending ratio of breathable cupra fabric - improving moisture absorption and release by around 1.5 times. UNIQLO is also offering new items for women in AIRism material, suitable for casual wear - such as hoodies, T-shirts and bottoms.
UNIQLO launched AIRism in 2013 as a global strategic brand, and has updated and improved it each season for the ultimate in comfort, based on UNIQLO’s LifeWear concept of easy-to-wear, functional clothing for comfort year-round.
Revised men’s mesh series with greater breathability - Alongside standard AIRism, the mesh series provides extra comfort during the mid-Summer months. This year, UNIQLO has enhanced the mesh to provide a cool sensation and decreased transparency. A unique weaving style provides wider openings, in a design that doubles breathability.
New women’s extra smooth - with 1.5 times greater moisture absorption and release
UNIQLO has doubled to around 60% the blending ratio of cupra, a regenerated cellulosic fiber made from cotton, improving moisture absorption and release by around 1.5 times. This lessens the sweat and humidity under clothing, providing a smoother and silkier feel on the skin. This high-grade AIRism line provides comfort from the moment it touches your skin.
New evolution of AIRism as functional casual wear for women
Building on AIRism functionality, UNIQLO is branching out from innerwear and launching a new line of everyday clothing. The highly functional AIRism material is offered mainly in women’s items, including hoodies, T-shirts and bottoms. The stretchy and smooth-feeling fabric allows for all-day comfort. In addition to active wear for yoga or jogging, they can be used as a summertime jacket to cope with strong air conditioning or morning and evening chill.
Revised yarn blend for greater comfort in kids’ items
While retaining perspiration-absorbing and quick-drying functionality, to reduce the humid feeling caused by children’s high body temperature, UNIQLO has added moisture absorption and release properties by incorporating modal, a silky type of rayon that is water resistant. This new blend makes children’s clothes even more comfortable.