UNIQLO’s imminent UU collection is to launch with an in store family focused event on Saturday 17th March.
The collection, designed by Undercover’s Jun Takahashi is to launch globally on Friday 16 March in selected UNIQLO stores. Mirroring the idyllic campaign, UNIQLO UK are inviting customers in store to take part in their own family portrait shoot with a professional photographer, and will be offering children balloons and origami lessons from 10am - 2pm at the flagship store, 311 Oxford street.
The collection nods toward a relaxed sports lux style, highlighted with fine cotton, soft jerseys, and neo leather fabrications for men and women, and, for the first time in 10 years, UNIQLO UK will also be offering kidswear to the British market for new born to age 11. Fun playful prints have been incorporated into the children’s and women’s designs, allowing for families to complement each others looks.
UU is all about a new kind of family-oriented clothing under a singular concept. Takahashi designed the children’s and babies’ lines with his wife, Rico. As the parents of two children, the couple lavished attention on the designs for children and babies to produce a playful combination of vibrant colours, unique prints and fine details, pushing this collection far beyond the conventional realm of children’s clothing. With the new UU collection, UNIQLO and Takahashi have developed an eclectic range of fine designs for the whole family. UU is Jun Takahashi’s message to the world, to encourage families the world over to maintain a positive outlook as they face the trials and tribulations of modern life.
The collection will be available in UNIQLO 311 Oxford street, 84 Regent street and online at www.UNIQLO.com. Kidswear prices range from £7.90 to £59.90. Men’s and women’s prices start at £19.90 to £79.90.
Jun Takahashi
Designer, Undercover
Acclaimed Japanese designer Jun Takahashi established the Undercover label with a friend in 1990, when he was a student at Bunka Fashion College in Tokyo. After Undercover’s celebrated Tokyo Collection debut in 1994, the brand shifted to the global stage with a highly acclaimed appearance at Paris Fashion Week in 2002. In the international fashion world, Takahashi is known for inventively blending a distinctively punk-inspired aesthetic and elements of modern street fashion to produce uniquely high-end styles.