UNIQLO UK is set to convert customers energy from October 25 – November 4 through an innovative floor surface that converts footsteps to energy at the entrance of the flagship store, and an online campaign, as part of a global HEATTECH giveaway.
Alongside the kinetic pads that will power digital screens through the shop floor, ‘heat spots’ will pop up around London in Covent Garden, Soho Square, Westfield London, Westfield Stratford, and Bluewater where passers by can interact with them through a custom made game, converting their social energy to redeem a piece of HEATTECH.
Customers can also convert their energy to redeem and experience HEATTECH through Facebook and a mobile game.
The converted energy from all the heat spots, both physically and online, as well as conversations around HEATTECH through Facebook and Twitter, will then be calculated, transferred and showcased on the in-store screens.
While customers will be converting their kinetic energy to power the in store screens, UNIQLO HEATTECH converts your body temperature into warmth for all day comfort. HEATTECH is the revolutionary thermal collection that brings together function, innovation, and fashion. HEATTECH is designed with a propietary rayon-rich blend of fibres developed by TORAY industries. Rayon fibresretain and lock in heat within the tiny air pockets created between them. Moisture retention is achieved in the fabric by blending it with milk protein that contains natural amino acids as well as kneading in whey –a component with high moisture retention effects. This combination allows the fibres to give a soft and second skin feeling to the wearer.
The HEATTECH collection spans product categories for both men and women, and includes; tees (long and short sleeved), leggings, long johns, tights, socks, scarves, gloves, hats, fleeces, and jeans (for women only), as well as the new addition of loungewear to keep you warm and comfortable at home.
HEATTECH isn’t just for the freezing cold day in January or the snowy Alps, its for your everyday activities, urban and countryside environments, for people all over the world. UNIQLO HEATTECH is truly Made for All.
Notes to editors
Customers can convert their energy and redeem a piece of HEATTECH by playing the custom made game at any heat spot, on the iPads present at each heat spot and in front of the flagship store, on facebook through the Uniqlo UK Facebook page, or on the mobile game, accessible through the QR code located on the heat spots and Uniqlo store windows.
The heat spots will be at the London locations on the following days:
● Covent Garden Thursday 25 October – Sunday 28 October
● Soho Square Thursday 25 October – Sunday 28 October
● Westfield London Thursday 25 October – Sunday 28 October
● Westfield Stratford Monday 29 October – Saturday 4 November
● Bluewater shopping centre Monday 29 October – Saturday 4 November
